Marketing Automation

Marketing automation systems contribute to efficiency and increased sales in today’s marketing environments, and need a fast, reliable link with CRM to operate effectively. Built-in connectors can help with this but they don’t always accommodate specific business operations.

InaPlex connectors fully support business teams by directing information from marketing automation to exactly where it is needed, and are optimized for speedy data transfer between cloud and on-premises systems.

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Lead Management

The strong correlation between rapid follow-up and sales success is well known, even though speedy and accurate lead distribution can be elusive. Skills, history, absences, geography and “ownership” are just a few of the many attributes that need to be taken into account when a lead is re-directed for follow-up.

InaPlex lead rotator solutions are based on its core ETL and include duplicate checking, cleaning, remapping, and source convergence. Routing rules are closely aligned with a company’s workflow and business processes, including lead transfer to Channel Partners and Distributors.

Where appropriate, our solutions are supported by the Azure stack for additional functionality including intelligent routing, secure access, and connection of touch points.

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You are not alone

InaPlex has experienced CRM Partners throughout the world who can work with you to make your CRM migration a success. The InaPlex Professional Services Group is also able to assist. Contact us for a recommendation, or for a free, no obligation discussion of your requirements.